diff --git a/drivers/pci/pci-driver.c b/drivers/pci/pci-driver.c
index d10ece0889f0..e3f59001785a 100644
--- a/drivers/pci/pci-driver.c
+++ b/drivers/pci/pci-driver.c
@@ -179,6 +179,11 @@ static const struct pci_device_id *pci_match_device(struct pci_driver *drv,
 	return NULL;
 }
 
+static void _pci_free_device(struct device *dev)
+{
+	kfree(to_pci_dev(dev));
+}
+
 /**
  * new_id_store - sysfs frontend to pci_add_dynid()
  * @driver: target device driver
@@ -214,11 +219,13 @@ static ssize_t new_id_store(struct device_driver *driver, const char *buf,
 		pdev->subsystem_vendor = subvendor;
 		pdev->subsystem_device = subdevice;
 		pdev->class = class;
+		pdev->dev.release = _pci_free_device;
 
+		device_initialize(&pdev->dev);
 		if (pci_match_device(pdrv, pdev))
 			retval = -EEXIST;
 
-		kfree(pdev);
+		put_device(&pdev->dev);
 
 		if (retval)
 			return retval;