diff --git a/drivers/gpu/drm/xe/xe_guc.c b/drivers/gpu/drm/xe/xe_guc.c
index 2ae5a78b52ed..6cc778e7cb57 100644
--- a/drivers/gpu/drm/xe/xe_guc.c
+++ b/drivers/gpu/drm/xe/xe_guc.c
@@ -40,6 +40,7 @@
 #include "xe_memirq.h"
 #include "xe_mmio.h"
 #include "xe_platform_types.h"
+#include "xe_sleep.h"
 #include "xe_sriov.h"
 #include "xe_sriov_pf_migration.h"
 #include "xe_uc.h"
@@ -1408,6 +1409,7 @@ int xe_guc_mmio_send_recv(struct xe_guc *guc, const u32 *request,
 	struct xe_reg reply_reg = xe_gt_is_media_type(gt) ?
 		MED_VF_SW_FLAG(0) : VF_SW_FLAG(0);
 	const u32 LAST_INDEX = VF_SW_FLAG_COUNT - 1;
+	unsigned int sleep_period_ms = 1;
 	bool lost = false;
 	u32 header;
 	int ret;
@@ -1490,6 +1492,8 @@ int xe_guc_mmio_send_recv(struct xe_guc *guc, const u32 *request,
 
 		xe_gt_dbg(gt, "GuC mmio request %#x: retrying, reason %#x\n",
 			  request[0], reason);
+
+		xe_sleep_exponential_ms(&sleep_period_ms, 256);
 		goto retry;
 	}