diff --git a/Documentation/networking/devlink/devlink-flash.rst b/Documentation/networking/devlink/devlink-flash.rst
index 40a87c0222cb..603e732f00cc 100644
--- a/Documentation/networking/devlink/devlink-flash.rst
+++ b/Documentation/networking/devlink/devlink-flash.rst
@@ -16,6 +16,34 @@ Note that the file name is a path relative to the firmware loading path
 (usually ``/lib/firmware/``). Drivers may send status updates to inform
 user space about the progress of the update operation.
 
+Overwrite Mask
+==============
+
+The ``devlink-flash`` command allows optionally specifying a mask indicating
+how the device should handle subsections of flash components when updating.
+This mask indicates the set of sections which are allowed to be overwritten.
+
+.. list-table:: List of overwrite mask bits
+   :widths: 5 95
+
+   * - Name
+     - Description
+   * - ``DEVLINK_FLASH_OVERWRITE_SETTINGS``
+     - Indicates that the device should overwrite settings in the components
+       being updated with the settings found in the provided image.
+   * - ``DEVLINK_FLASH_OVERWRITE_IDENTIFIERS``
+     - Indicates that the device should overwrite identifiers in the
+       components being updated with the identifiers found in the provided
+       image. This includes MAC addresses, serial IDs, and similar device
+       identifiers.
+
+Multiple overwrite bits may be combined and requested together. If no bits
+are provided, it is expected that the device only update firmware binaries
+in the components being updated. Settings and identifiers are expected to be
+preserved across the update. A device may not support every combination and
+the driver for such a device must reject any combination which cannot be
+faithfully implemented.
+
 Firmware Loading
 ================
 
diff --git a/Documentation/networking/devlink/ice.rst b/Documentation/networking/devlink/ice.rst
index 237848d56f9b..8eb50ba41f1a 100644
--- a/Documentation/networking/devlink/ice.rst
+++ b/Documentation/networking/devlink/ice.rst
@@ -81,6 +81,37 @@ The ``ice`` driver reports the following versions
       - 0xee16ced7
       - The first 4 bytes of the hash of the netlist module contents.
 
+Flash Update
+============
+
+The ``ice`` driver implements support for flash update using the
+``devlink-flash`` interface. It supports updating the device flash using a
+combined flash image that contains the ``fw.mgmt``, ``fw.undi``, and
+``fw.netlist`` components.
+
+.. list-table:: List of supported overwrite modes
+   :widths: 5 95
+
+   * - Bits
+     - Behavior
+   * - ``DEVLINK_FLASH_OVERWRITE_SETTINGS``
+     - Do not preserve settings stored in the flash components being
+       updated. This includes overwriting the port configuration that
+       determines the number of physical functions the device will
+       initialize with.
+   * - ``DEVLINK_FLASH_OVERWRITE_SETTINGS`` and ``DEVLINK_FLASH_OVERWRITE_IDENTIFIERS``
+     - Do not preserve either settings or identifiers. Overwrite everything
+       in the flash with the contents from the provided image, without
+       performing any preservation. This includes overwriting device
+       identifying fields such as the MAC address, VPD area, and device
+       serial number. It is expected that this combination be used with an
+       image customized for the specific device.
+
+The ice hardware does not support overwriting only identifiers while
+preserving settings, and thus ``DEVLINK_FLASH_OVERWRITE_IDENTIFIERS`` on its
+own will be rejected. If no overwrite mask is provided, the firmware will be
+instructed to preserve all settings and identifying fields when updating.
+
 Regions
 =======
 
diff --git a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
index 3a854195d5b0..d436134bdc40 100644
--- a/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
+++ b/drivers/net/ethernet/broadcom/bnxt/bnxt_devlink.c
@@ -17,15 +17,13 @@
 #include "bnxt_ethtool.h"
 
 static int
-bnxt_dl_flash_update(struct devlink *dl, const char *filename,
-		     const char *region, struct netlink_ext_ack *extack)
+bnxt_dl_flash_update(struct devlink *dl,
+		     struct devlink_flash_update_params *params,
+		     struct netlink_ext_ack *extack)
 {
 	struct bnxt *bp = bnxt_get_bp_from_dl(dl);
 	int rc;
 
-	if (region)
-		return -EOPNOTSUPP;
-
 	if (!BNXT_PF(bp)) {
 		NL_SET_ERR_MSG_MOD(extack,
 				   "flash update not supported from a VF");
@@ -33,15 +31,12 @@ bnxt_dl_flash_update(struct devlink *dl, const char *filename,
 	}
 
 	devlink_flash_update_begin_notify(dl);
-	devlink_flash_update_status_notify(dl, "Preparing to flash", region, 0,
-					   0);
-	rc = bnxt_flash_package_from_file(bp->dev, filename, 0);
+	devlink_flash_update_status_notify(dl, "Preparing to flash", NULL, 0, 0);
+	rc = bnxt_flash_package_from_file(bp->dev, params->file_name, 0);
 	if (!rc)
-		devlink_flash_update_status_notify(dl, "Flashing done", region,
-						   0, 0);
+		devlink_flash_update_status_notify(dl, "Flashing done", NULL, 0, 0);
 	else
-		devlink_flash_update_status_notify(dl, "Flashing failed",
-						   region, 0, 0);
+		devlink_flash_update_status_notify(dl, "Flashing failed", NULL, 0, 0);
 	devlink_flash_update_end_notify(dl);
 	return rc;
 }
diff --git a/drivers/net/ethernet/huawei/hinic/hinic_devlink.c b/drivers/net/ethernet/huawei/hinic/hinic_devlink.c
index 16bda7381ba0..2630d667f393 100644
--- a/drivers/net/ethernet/huawei/hinic/hinic_devlink.c
+++ b/drivers/net/ethernet/huawei/hinic/hinic_devlink.c
@@ -281,18 +281,14 @@ static int hinic_firmware_update(struct hinic_devlink_priv *priv,
 }
 
 static int hinic_devlink_flash_update(struct devlink *devlink,
-				      const char *file_name,
-				      const char *component,
+				      struct devlink_flash_update_params *params,
 				      struct netlink_ext_ack *extack)
 {
 	struct hinic_devlink_priv *priv = devlink_priv(devlink);
 	const struct firmware *fw;
 	int err;
 
-	if (component)
-		return -EOPNOTSUPP;
-
-	err = request_firmware_direct(&fw, file_name,
+	err = request_firmware_direct(&fw, params->file_name,
 				      &priv->hwdev->hwif->pdev->dev);
 	if (err)
 		return err;
diff --git a/drivers/net/ethernet/intel/ice/ice_devlink.c b/drivers/net/ethernet/intel/ice/ice_devlink.c
index 67d1190cb164..e17b44059eae 100644
--- a/drivers/net/ethernet/intel/ice/ice_devlink.c
+++ b/drivers/net/ethernet/intel/ice/ice_devlink.c
@@ -233,8 +233,7 @@ static int ice_devlink_info_get(struct devlink *devlink,
 /**
  * ice_devlink_flash_update - Update firmware stored in flash on the device
  * @devlink: pointer to devlink associated with device to update
- * @path: the path of the firmware file to use via request_firmware
- * @component: name of the component to update, or NULL
+ * @params: flash update parameters
  * @extack: netlink extended ACK structure
  *
  * Perform a device flash update. The bulk of the update logic is contained
@@ -243,38 +242,50 @@ static int ice_devlink_info_get(struct devlink *devlink,
  * Returns: zero on success, or an error code on failure.
  */
 static int
-ice_devlink_flash_update(struct devlink *devlink, const char *path,
-			 const char *component, struct netlink_ext_ack *extack)
+ice_devlink_flash_update(struct devlink *devlink,
+			 struct devlink_flash_update_params *params,
+			 struct netlink_ext_ack *extack)
 {
 	struct ice_pf *pf = devlink_priv(devlink);
 	struct device *dev = &pf->pdev->dev;
 	struct ice_hw *hw = &pf->hw;
 	const struct firmware *fw;
+	u8 preservation;
 	int err;
 
-	/* individual component update is not yet supported */
-	if (component)
+	if (!params->overwrite_mask) {
+		/* preserve all settings and identifiers */
+		preservation = ICE_AQC_NVM_PRESERVE_ALL;
+	} else if (params->overwrite_mask == DEVLINK_FLASH_OVERWRITE_SETTINGS) {
+		/* overwrite settings, but preserve the vital device identifiers */
+		preservation = ICE_AQC_NVM_PRESERVE_SELECTED;
+	} else if (params->overwrite_mask == (DEVLINK_FLASH_OVERWRITE_SETTINGS |
+					      DEVLINK_FLASH_OVERWRITE_IDENTIFIERS)) {
+		/* overwrite both settings and identifiers, preserve nothing */
+		preservation = ICE_AQC_NVM_NO_PRESERVATION;
+	} else {
+		NL_SET_ERR_MSG_MOD(extack, "Requested overwrite mask is not supported");
 		return -EOPNOTSUPP;
+	}
 
 	if (!hw->dev_caps.common_cap.nvm_unified_update) {
 		NL_SET_ERR_MSG_MOD(extack, "Current firmware does not support unified update");
 		return -EOPNOTSUPP;
 	}
 
-	err = ice_check_for_pending_update(pf, component, extack);
+	err = ice_check_for_pending_update(pf, NULL, extack);
 	if (err)
 		return err;
 
-	err = request_firmware(&fw, path, dev);
+	err = request_firmware(&fw, params->file_name, dev);
 	if (err) {
 		NL_SET_ERR_MSG_MOD(extack, "Unable to read file from disk");
 		return err;
 	}
 
 	devlink_flash_update_begin_notify(devlink);
-	devlink_flash_update_status_notify(devlink, "Preparing to flash",
-					   component, 0, 0);
-	err = ice_flash_pldm_image(pf, fw, extack);
+	devlink_flash_update_status_notify(devlink, "Preparing to flash", NULL, 0, 0);
+	err = ice_flash_pldm_image(pf, fw, preservation, extack);
 	devlink_flash_update_end_notify(devlink);
 
 	release_firmware(fw);
@@ -283,6 +294,7 @@ ice_devlink_flash_update(struct devlink *devlink, const char *path,
 }
 
 static const struct devlink_ops ice_devlink_ops = {
+	.supported_flash_update_params = DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK,
 	.info_get = ice_devlink_info_get,
 	.flash_update = ice_devlink_flash_update,
 };
diff --git a/drivers/net/ethernet/intel/ice/ice_fw_update.c b/drivers/net/ethernet/intel/ice/ice_fw_update.c
index 292d87b996ab..142123155a0f 100644
--- a/drivers/net/ethernet/intel/ice/ice_fw_update.c
+++ b/drivers/net/ethernet/intel/ice/ice_fw_update.c
@@ -625,6 +625,7 @@ static const struct pldmfw_ops ice_fwu_ops = {
  * ice_flash_pldm_image - Write a PLDM-formatted firmware image to the device
  * @pf: private device driver structure
  * @fw: firmware object pointing to the relevant firmware file
+ * @preservation: preservation level to request from firmware
  * @extack: netlink extended ACK structure
  *
  * Parse the data for a given firmware file, verifying that it is a valid PLDM
@@ -638,7 +639,7 @@ static const struct pldmfw_ops ice_fwu_ops = {
  * Returns: zero on success or a negative error code on failure.
  */
 int ice_flash_pldm_image(struct ice_pf *pf, const struct firmware *fw,
-			 struct netlink_ext_ack *extack)
+			 u8 preservation, struct netlink_ext_ack *extack)
 {
 	struct device *dev = ice_pf_to_dev(pf);
 	struct ice_hw *hw = &pf->hw;
@@ -646,13 +647,24 @@ int ice_flash_pldm_image(struct ice_pf *pf, const struct firmware *fw,
 	enum ice_status status;
 	int err;
 
+	switch (preservation) {
+	case ICE_AQC_NVM_PRESERVE_ALL:
+	case ICE_AQC_NVM_PRESERVE_SELECTED:
+	case ICE_AQC_NVM_NO_PRESERVATION:
+	case ICE_AQC_NVM_FACTORY_DEFAULT:
+		break;
+	default:
+		WARN(1, "Unexpected preservation level request %u", preservation);
+		return -EINVAL;
+	}
+
 	memset(&priv, 0, sizeof(priv));
 
 	priv.context.ops = &ice_fwu_ops;
 	priv.context.dev = dev;
 	priv.extack = extack;
 	priv.pf = pf;
-	priv.activate_flags = ICE_AQC_NVM_PRESERVE_ALL;
+	priv.activate_flags = preservation;
 
 	status = ice_acquire_nvm(hw, ICE_RES_WRITE);
 	if (status) {
diff --git a/drivers/net/ethernet/intel/ice/ice_fw_update.h b/drivers/net/ethernet/intel/ice/ice_fw_update.h
index 79472cc618b4..c6390f6851ff 100644
--- a/drivers/net/ethernet/intel/ice/ice_fw_update.h
+++ b/drivers/net/ethernet/intel/ice/ice_fw_update.h
@@ -5,7 +5,7 @@
 #define _ICE_FW_UPDATE_H_
 
 int ice_flash_pldm_image(struct ice_pf *pf, const struct firmware *fw,
-			 struct netlink_ext_ack *extack);
+			 u8 preservation, struct netlink_ext_ack *extack);
 int ice_check_for_pending_update(struct ice_pf *pf, const char *component,
 				 struct netlink_ext_ack *extack);
 
diff --git a/drivers/net/ethernet/mellanox/mlx5/core/devlink.c b/drivers/net/ethernet/mellanox/mlx5/core/devlink.c
index c709e9a385f6..9b14e3f805a2 100644
--- a/drivers/net/ethernet/mellanox/mlx5/core/devlink.c
+++ b/drivers/net/ethernet/mellanox/mlx5/core/devlink.c
@@ -8,18 +8,14 @@
 #include "eswitch.h"
 
 static int mlx5_devlink_flash_update(struct devlink *devlink,
-				     const char *file_name,
-				     const char *component,
+				     struct devlink_flash_update_params *params,
 				     struct netlink_ext_ack *extack)
 {
 	struct mlx5_core_dev *dev = devlink_priv(devlink);
 	const struct firmware *fw;
 	int err;
 
-	if (component)
-		return -EOPNOTSUPP;
-
-	err = request_firmware_direct(&fw, file_name, &dev->pdev->dev);
+	err = request_firmware_direct(&fw, params->file_name, &dev->pdev->dev);
 	if (err)
 		return err;
 
diff --git a/drivers/net/ethernet/mellanox/mlxsw/core.c b/drivers/net/ethernet/mellanox/mlxsw/core.c
index 1bb21fe295b9..f8dddcf461f5 100644
--- a/drivers/net/ethernet/mellanox/mlxsw/core.c
+++ b/drivers/net/ethernet/mellanox/mlxsw/core.c
@@ -1102,16 +1102,13 @@ static int mlxsw_core_fw_rev_validate(struct mlxsw_core *mlxsw_core,
 }
 
 static int mlxsw_core_fw_flash_update(struct mlxsw_core *mlxsw_core,
-				      const char *file_name, const char *component,
+				      struct devlink_flash_update_params *params,
 				      struct netlink_ext_ack *extack)
 {
 	const struct firmware *firmware;
 	int err;
 
-	if (component)
-		return -EOPNOTSUPP;
-
-	err = request_firmware_direct(&firmware, file_name, mlxsw_core->bus_info->dev);
+	err = request_firmware_direct(&firmware, params->file_name, mlxsw_core->bus_info->dev);
 	if (err)
 		return err;
 	err = mlxsw_core_fw_flash(mlxsw_core, firmware, extack);
@@ -1434,13 +1431,12 @@ mlxsw_devlink_core_bus_device_reload_up(struct devlink *devlink,
 }
 
 static int mlxsw_devlink_flash_update(struct devlink *devlink,
-				      const char *file_name,
-				      const char *component,
+				      struct devlink_flash_update_params *params,
 				      struct netlink_ext_ack *extack)
 {
 	struct mlxsw_core *mlxsw_core = devlink_priv(devlink);
 
-	return mlxsw_core_fw_flash_update(mlxsw_core, file_name, component, extack);
+	return mlxsw_core_fw_flash_update(mlxsw_core, params, extack);
 }
 
 static int mlxsw_devlink_trap_init(struct devlink *devlink,
diff --git a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
index be52510d446b..97d2b03208de 100644
--- a/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
+++ b/drivers/net/ethernet/netronome/nfp/nfp_devlink.c
@@ -329,12 +329,11 @@ nfp_devlink_info_get(struct devlink *devlink, struct devlink_info_req *req,
 }
 
 static int
-nfp_devlink_flash_update(struct devlink *devlink, const char *path,
-			 const char *component, struct netlink_ext_ack *extack)
+nfp_devlink_flash_update(struct devlink *devlink,
+			 struct devlink_flash_update_params *params,
+			 struct netlink_ext_ack *extack)
 {
-	if (component)
-		return -EOPNOTSUPP;
-	return nfp_flash_update_common(devlink_priv(devlink), path, extack);
+	return nfp_flash_update_common(devlink_priv(devlink), params->file_name, extack);
 }
 
 const struct devlink_ops nfp_devlink_ops = {
diff --git a/drivers/net/ethernet/pensando/ionic/ionic_devlink.c b/drivers/net/ethernet/pensando/ionic/ionic_devlink.c
index 5348f05ebc32..51d64718ed9f 100644
--- a/drivers/net/ethernet/pensando/ionic/ionic_devlink.c
+++ b/drivers/net/ethernet/pensando/ionic/ionic_devlink.c
@@ -10,16 +10,12 @@
 #include "ionic_devlink.h"
 
 static int ionic_dl_flash_update(struct devlink *dl,
-				 const char *fwname,
-				 const char *component,
+				 struct devlink_flash_update_params *params,
 				 struct netlink_ext_ack *extack)
 {
 	struct ionic *ionic = devlink_priv(dl);
 
-	if (component)
-		return -EOPNOTSUPP;
-
-	return ionic_firmware_update(ionic->lif, fwname, extack);
+	return ionic_firmware_update(ionic->lif, params->file_name, extack);
 }
 
 static int ionic_dl_info_get(struct devlink *dl, struct devlink_info_req *req,
diff --git a/drivers/net/netdevsim/dev.c b/drivers/net/netdevsim/dev.c
index e665efd760f8..56213ba151f6 100644
--- a/drivers/net/netdevsim/dev.c
+++ b/drivers/net/netdevsim/dev.c
@@ -203,6 +203,8 @@ static int nsim_dev_debugfs_init(struct nsim_dev *nsim_dev)
 		return PTR_ERR(nsim_dev->ports_ddir);
 	debugfs_create_bool("fw_update_status", 0600, nsim_dev->ddir,
 			    &nsim_dev->fw_update_status);
+	debugfs_create_u32("fw_update_overwrite_mask", 0600, nsim_dev->ddir,
+			    &nsim_dev->fw_update_overwrite_mask);
 	debugfs_create_u32("max_macs", 0600, nsim_dev->ddir,
 			   &nsim_dev->max_macs);
 	debugfs_create_bool("test1", 0600, nsim_dev->ddir,
@@ -742,24 +744,27 @@ static int nsim_dev_info_get(struct devlink *devlink,
 #define NSIM_DEV_FLASH_CHUNK_SIZE 1000
 #define NSIM_DEV_FLASH_CHUNK_TIME_MS 10
 
-static int nsim_dev_flash_update(struct devlink *devlink, const char *file_name,
-				 const char *component,
+static int nsim_dev_flash_update(struct devlink *devlink,
+				 struct devlink_flash_update_params *params,
 				 struct netlink_ext_ack *extack)
 {
 	struct nsim_dev *nsim_dev = devlink_priv(devlink);
 	int i;
 
+	if ((params->overwrite_mask & ~nsim_dev->fw_update_overwrite_mask) != 0)
+		return -EOPNOTSUPP;
+
 	if (nsim_dev->fw_update_status) {
 		devlink_flash_update_begin_notify(devlink);
 		devlink_flash_update_status_notify(devlink,
 						   "Preparing to flash",
-						   component, 0, 0);
+						   params->component, 0, 0);
 	}
 
 	for (i = 0; i < NSIM_DEV_FLASH_SIZE / NSIM_DEV_FLASH_CHUNK_SIZE; i++) {
 		if (nsim_dev->fw_update_status)
 			devlink_flash_update_status_notify(devlink, "Flashing",
-							   component,
+							   params->component,
 							   i * NSIM_DEV_FLASH_CHUNK_SIZE,
 							   NSIM_DEV_FLASH_SIZE);
 		msleep(NSIM_DEV_FLASH_CHUNK_TIME_MS);
@@ -767,13 +772,13 @@ static int nsim_dev_flash_update(struct devlink *devlink, const char *file_name,
 
 	if (nsim_dev->fw_update_status) {
 		devlink_flash_update_status_notify(devlink, "Flashing",
-						   component,
+						   params->component,
 						   NSIM_DEV_FLASH_SIZE,
 						   NSIM_DEV_FLASH_SIZE);
 		devlink_flash_update_timeout_notify(devlink, "Flash select",
-						    component, 81);
+						    params->component, 81);
 		devlink_flash_update_status_notify(devlink, "Flashing done",
-						   component, 0, 0);
+						   params->component, 0, 0);
 		devlink_flash_update_end_notify(devlink);
 	}
 
@@ -879,6 +884,8 @@ nsim_dev_devlink_trap_policer_counter_get(struct devlink *devlink,
 }
 
 static const struct devlink_ops nsim_dev_devlink_ops = {
+	.supported_flash_update_params = DEVLINK_SUPPORT_FLASH_UPDATE_COMPONENT |
+					 DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK,
 	.reload_down = nsim_dev_reload_down,
 	.reload_up = nsim_dev_reload_up,
 	.info_get = nsim_dev_info_get,
@@ -993,6 +1000,7 @@ static int nsim_dev_reload_create(struct nsim_dev *nsim_dev,
 	INIT_LIST_HEAD(&nsim_dev->port_list);
 	mutex_init(&nsim_dev->port_list_lock);
 	nsim_dev->fw_update_status = true;
+	nsim_dev->fw_update_overwrite_mask = 0;
 
 	nsim_dev->fib_data = nsim_fib_create(devlink, extack);
 	if (IS_ERR(nsim_dev->fib_data))
@@ -1051,6 +1059,7 @@ int nsim_dev_probe(struct nsim_bus_dev *nsim_bus_dev)
 	INIT_LIST_HEAD(&nsim_dev->port_list);
 	mutex_init(&nsim_dev->port_list_lock);
 	nsim_dev->fw_update_status = true;
+	nsim_dev->fw_update_overwrite_mask = 0;
 	nsim_dev->max_macs = NSIM_DEV_MAX_MACS_DEFAULT;
 	nsim_dev->test1 = NSIM_DEV_TEST1_DEFAULT;
 	spin_lock_init(&nsim_dev->fa_cookie_lock);
diff --git a/drivers/net/netdevsim/netdevsim.h b/drivers/net/netdevsim/netdevsim.h
index 0c86561e6d8d..0a1b28aea894 100644
--- a/drivers/net/netdevsim/netdevsim.h
+++ b/drivers/net/netdevsim/netdevsim.h
@@ -196,6 +196,7 @@ struct nsim_dev {
 	struct list_head port_list;
 	struct mutex port_list_lock; /* protects port list */
 	bool fw_update_status;
+	u32 fw_update_overwrite_mask;
 	u32 max_macs;
 	bool test1;
 	bool dont_allow_reload;
diff --git a/include/net/devlink.h b/include/net/devlink.h
index 4883dbae7faf..7339bf9ba6b4 100644
--- a/include/net/devlink.h
+++ b/include/net/devlink.h
@@ -550,6 +550,24 @@ enum devlink_param_generic_id {
 /* Firmware bundle identifier */
 #define DEVLINK_INFO_VERSION_GENERIC_FW_BUNDLE_ID	"fw.bundle_id"
 
+/**
+ * struct devlink_flash_update_params - Flash Update parameters
+ * @file_name: the name of the flash firmware file to update from
+ * @component: the flash component to update
+ *
+ * With the exception of file_name, drivers must opt-in to parameters by
+ * setting the appropriate bit in the supported_flash_update_params field in
+ * their devlink_ops structure.
+ */
+struct devlink_flash_update_params {
+	const char *file_name;
+	const char *component;
+	u32 overwrite_mask;
+};
+
+#define DEVLINK_SUPPORT_FLASH_UPDATE_COMPONENT		BIT(0)
+#define DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK	BIT(1)
+
 struct devlink_region;
 struct devlink_info_req;
 
@@ -1037,6 +1055,12 @@ enum devlink_trap_group_generic_id {
 	}
 
 struct devlink_ops {
+	/**
+	 * @supported_flash_update_params:
+	 * mask of parameters supported by the driver's .flash_update
+	 * implemementation.
+	 */
+	u32 supported_flash_update_params;
 	int (*reload_down)(struct devlink *devlink, bool netns_change,
 			   struct netlink_ext_ack *extack);
 	int (*reload_up)(struct devlink *devlink,
@@ -1097,8 +1121,15 @@ struct devlink_ops {
 				      struct netlink_ext_ack *extack);
 	int (*info_get)(struct devlink *devlink, struct devlink_info_req *req,
 			struct netlink_ext_ack *extack);
-	int (*flash_update)(struct devlink *devlink, const char *file_name,
-			    const char *component,
+	/**
+	 * @flash_update: Device flash update function
+	 *
+	 * Used to perform a flash update for the device. The set of
+	 * parameters supported by the driver should be set in
+	 * supported_flash_update_params.
+	 */
+	int (*flash_update)(struct devlink *devlink,
+			    struct devlink_flash_update_params *params,
 			    struct netlink_ext_ack *extack);
 	/**
 	 * @trap_init: Trap initialization function.
diff --git a/include/uapi/linux/devlink.h b/include/uapi/linux/devlink.h
index a2ecc8b00611..7b0face1bad5 100644
--- a/include/uapi/linux/devlink.h
+++ b/include/uapi/linux/devlink.h
@@ -230,6 +230,28 @@ enum {
 	DEVLINK_ATTR_STATS_MAX = __DEVLINK_ATTR_STATS_MAX - 1
 };
 
+/* Specify what sections of a flash component can be overwritten when
+ * performing an update. Overwriting of firmware binary sections is always
+ * implicitly assumed to be allowed.
+ *
+ * Each section must be documented in
+ * Documentation/networking/devlink/devlink-flash.rst
+ *
+ */
+enum {
+	DEVLINK_FLASH_OVERWRITE_SETTINGS_BIT,
+	DEVLINK_FLASH_OVERWRITE_IDENTIFIERS_BIT,
+
+	__DEVLINK_FLASH_OVERWRITE_MAX_BIT,
+	DEVLINK_FLASH_OVERWRITE_MAX_BIT = __DEVLINK_FLASH_OVERWRITE_MAX_BIT - 1
+};
+
+#define DEVLINK_FLASH_OVERWRITE_SETTINGS _BITUL(DEVLINK_FLASH_OVERWRITE_SETTINGS_BIT)
+#define DEVLINK_FLASH_OVERWRITE_IDENTIFIERS _BITUL(DEVLINK_FLASH_OVERWRITE_IDENTIFIERS_BIT)
+
+#define DEVLINK_SUPPORTED_FLASH_OVERWRITE_SECTIONS \
+	(_BITUL(__DEVLINK_FLASH_OVERWRITE_MAX_BIT) - 1)
+
 /**
  * enum devlink_trap_action - Packet trap action.
  * @DEVLINK_TRAP_ACTION_DROP: Packet is dropped by the device and a copy is not
@@ -464,6 +486,7 @@ enum devlink_attr {
 	DEVLINK_ATTR_PORT_CONTROLLER_NUMBER,	/* u32 */
 
 	DEVLINK_ATTR_FLASH_UPDATE_STATUS_TIMEOUT,	/* u64 */
+	DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK,	/* bitfield32 */
 
 	/* add new attributes above here, update the policy in devlink.c */
 
diff --git a/net/core/devlink.c b/net/core/devlink.c
index ac32b672a04b..7a38f9e25922 100644
--- a/net/core/devlink.c
+++ b/net/core/devlink.c
@@ -3147,22 +3147,45 @@ EXPORT_SYMBOL_GPL(devlink_flash_update_timeout_notify);
 static int devlink_nl_cmd_flash_update(struct sk_buff *skb,
 				       struct genl_info *info)
 {
+	struct nlattr *nla_component, *nla_overwrite_mask;
+	struct devlink_flash_update_params params = {};
 	struct devlink *devlink = info->user_ptr[0];
-	const char *file_name, *component;
-	struct nlattr *nla_component;
+	u32 supported_params;
 
 	if (!devlink->ops->flash_update)
 		return -EOPNOTSUPP;
 
 	if (!info->attrs[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME])
 		return -EINVAL;
-	file_name = nla_data(info->attrs[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME]);
+
+	supported_params = devlink->ops->supported_flash_update_params;
+
+	params.file_name = nla_data(info->attrs[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME]);
 
 	nla_component = info->attrs[DEVLINK_ATTR_FLASH_UPDATE_COMPONENT];
-	component = nla_component ? nla_data(nla_component) : NULL;
+	if (nla_component) {
+		if (!(supported_params & DEVLINK_SUPPORT_FLASH_UPDATE_COMPONENT)) {
+			NL_SET_ERR_MSG_ATTR(info->extack, nla_component,
+					    "component update is not supported by this device");
+			return -EOPNOTSUPP;
+		}
+		params.component = nla_data(nla_component);
+	}
 
-	return devlink->ops->flash_update(devlink, file_name, component,
-					  info->extack);
+	nla_overwrite_mask = info->attrs[DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK];
+	if (nla_overwrite_mask) {
+		struct nla_bitfield32 sections;
+
+		if (!(supported_params & DEVLINK_SUPPORT_FLASH_UPDATE_OVERWRITE_MASK)) {
+			NL_SET_ERR_MSG_ATTR(info->extack, nla_overwrite_mask,
+					    "overwrite settings are not supported by this device");
+			return -EOPNOTSUPP;
+		}
+		sections = nla_get_bitfield32(nla_overwrite_mask);
+		params.overwrite_mask = sections.value & sections.selector;
+	}
+
+	return devlink->ops->flash_update(devlink, &params, info->extack);
 }
 
 static const struct devlink_param devlink_param_generic[] = {
@@ -7083,6 +7106,8 @@ static const struct nla_policy devlink_nl_policy[DEVLINK_ATTR_MAX + 1] = {
 	[DEVLINK_ATTR_HEALTH_REPORTER_AUTO_RECOVER] = { .type = NLA_U8 },
 	[DEVLINK_ATTR_FLASH_UPDATE_FILE_NAME] = { .type = NLA_NUL_STRING },
 	[DEVLINK_ATTR_FLASH_UPDATE_COMPONENT] = { .type = NLA_NUL_STRING },
+	[DEVLINK_ATTR_FLASH_UPDATE_OVERWRITE_MASK] =
+		NLA_POLICY_BITFIELD32(DEVLINK_SUPPORTED_FLASH_OVERWRITE_SECTIONS),
 	[DEVLINK_ATTR_TRAP_NAME] = { .type = NLA_NUL_STRING },
 	[DEVLINK_ATTR_TRAP_ACTION] = { .type = NLA_U8 },
 	[DEVLINK_ATTR_TRAP_GROUP_NAME] = { .type = NLA_NUL_STRING },
@@ -9640,6 +9665,7 @@ void devlink_compat_running_version(struct net_device *dev,
 
 int devlink_compat_flash_update(struct net_device *dev, const char *file_name)
 {
+	struct devlink_flash_update_params params = {};
 	struct devlink *devlink;
 	int ret;
 
@@ -9652,8 +9678,10 @@ int devlink_compat_flash_update(struct net_device *dev, const char *file_name)
 		goto out;
 	}
 
+	params.file_name = file_name;
+
 	mutex_lock(&devlink->lock);
-	ret = devlink->ops->flash_update(devlink, file_name, NULL, NULL);
+	ret = devlink->ops->flash_update(devlink, &params, NULL);
 	mutex_unlock(&devlink->lock);
 
 out:
diff --git a/tools/testing/selftests/drivers/net/netdevsim/devlink.sh b/tools/testing/selftests/drivers/net/netdevsim/devlink.sh
index de4b32fc4223..40909c254365 100755
--- a/tools/testing/selftests/drivers/net/netdevsim/devlink.sh
+++ b/tools/testing/selftests/drivers/net/netdevsim/devlink.sh
@@ -23,6 +23,27 @@ fw_flash_test()
 	devlink dev flash $DL_HANDLE file dummy
 	check_err $? "Failed to flash with status updates on"
 
+	devlink dev flash $DL_HANDLE file dummy component fw.mgmt
+	check_err $? "Failed to flash with component attribute"
+
+	devlink dev flash $DL_HANDLE file dummy overwrite settings
+	check_fail $? "Flash with overwrite settings should be rejected"
+
+	echo "1"> $DEBUGFS_DIR/fw_update_overwrite_mask
+	check_err $? "Failed to change allowed overwrite mask"
+
+	devlink dev flash $DL_HANDLE file dummy overwrite settings
+	check_err $? "Failed to flash with settings overwrite enabled"
+
+	devlink dev flash $DL_HANDLE file dummy overwrite identifiers
+	check_fail $? "Flash with overwrite settings should be identifiers"
+
+	echo "3"> $DEBUGFS_DIR/fw_update_overwrite_mask
+	check_err $? "Failed to change allowed overwrite mask"
+
+	devlink dev flash $DL_HANDLE file dummy overwrite identifiers overwrite settings
+	check_err $? "Failed to flash with settings and identifiers overwrite enabled"
+
 	echo "n"> $DEBUGFS_DIR/fw_update_status
 	check_err $? "Failed to disable status updates"