diff --git a/sound/soc/codecs/pcm512x.c b/sound/soc/codecs/pcm512x.c
index fdef98ce52f1..fe3b5011fa16 100644
--- a/sound/soc/codecs/pcm512x.c
+++ b/sound/soc/codecs/pcm512x.c
@@ -633,7 +633,7 @@ static int pcm512x_dai_startup_slave(struct snd_pcm_substream *substream,
 	struct regmap *regmap = pcm512x->regmap;
 
 	if (IS_ERR(pcm512x->sclk)) {
-		dev_info(dev, "No SCLK, using BCLK: %ld\n",
+		dev_info_once(dev, "No SCLK, using BCLK: %ld\n",
 			 PTR_ERR(pcm512x->sclk));
 
 		/* Disable reporting of missing SCLK as an error */