diff --git a/net/qrtr/smd.c b/net/qrtr/smd.c
index 72ec59a6fe38..d95bd330bca8 100644
--- a/net/qrtr/smd.c
+++ b/net/qrtr/smd.c
@@ -26,7 +26,7 @@ static int qcom_smd_qrtr_callback(struct rpmsg_device *rpdev,
 	int rc;
 
 	if (!qdev) {
-		pr_err("%s: Not ready\n", __func__);
+		pr_err_ratelimited("%s: Not ready\n", __func__);
 		return -EAGAIN;
 	}