diff --git a/drivers/regulator/rpi-panel-attiny-regulator.c b/drivers/regulator/rpi-panel-attiny-regulator.c
index 3020839b9ef1..77da916852e1 100644
--- a/drivers/regulator/rpi-panel-attiny-regulator.c
+++ b/drivers/regulator/rpi-panel-attiny-regulator.c
@@ -249,7 +249,13 @@ static int attiny_i2c_read(struct i2c_client *client, u8 reg, unsigned int *buf)
 	msgs[0].len = ARRAY_SIZE(addr_buf);
 	msgs[0].buf = addr_buf;
 
+	/*
+	 * The first transfer after a power-up of the host usually fails on
+	 * (at least) some TI boards, so retry the transfer on failure.
+	 */
 	ret = i2c_transfer(client->adapter, msgs, ARRAY_SIZE(msgs));
+	if (ret != ARRAY_SIZE(msgs))
+		ret = i2c_transfer(client->adapter, msgs, ARRAY_SIZE(msgs));
 	if (ret != ARRAY_SIZE(msgs))
 		return -EIO;