diff --git a/drivers/media/pci/intel/ipu-bridge.c b/drivers/media/pci/intel/ipu-bridge.c
index 9cd864bcce34..3d4de959c890 100644
--- a/drivers/media/pci/intel/ipu-bridge.c
+++ b/drivers/media/pci/intel/ipu-bridge.c
@@ -8,6 +8,7 @@
 #include <linux/dmi.h>
 #include <linux/i2c.h>
 #include <linux/mei_cl_bus.h>
+#include <linux/pci.h>
 #include <linux/platform_device.h>
 #include <linux/pm_runtime.h>
 #include <linux/property.h>
@@ -893,8 +894,28 @@ static int ipu_bridge_connect_sensor(const struct ipu_sensor_config *cfg,
 	return ret;
 }
 
+/*
+ * Whether a sensor config applies to the IPU this bridge sits on. A config
+ * listing PCI product IDs only applies to those IPUs.
+ */
+static bool ipu_bridge_config_matches(const struct ipu_sensor_config *cfg,
+				      struct ipu_bridge *bridge)
+{
+	const u16 *id;
+
+	if (!cfg->pci_ids)
+		return true;
+
+	for (id = cfg->pci_ids; *id; id++)
+		if (*id == bridge->pci_id)
+			return true;
+
+	return false;
+}
+
 static int ipu_bridge_connect_sensors(struct ipu_bridge *bridge)
 {
+	const char *done_hid = NULL;
 	unsigned int i;
 	int ret;
 
@@ -902,9 +923,22 @@ static int ipu_bridge_connect_sensors(struct ipu_bridge *bridge)
 		const struct ipu_sensor_config *cfg =
 			&ipu_supported_sensors[i];
 
+		/*
+		 * Entries for one HID are adjacent, IPU-specific ones first,
+		 * so the generic entry is skipped once a specific one has
+		 * matched and the sensor is not connected twice.
+		 */
+		if (done_hid && !strcmp(cfg->hid, done_hid))
+			continue;
+
+		if (!ipu_bridge_config_matches(cfg, bridge))
+			continue;
+
 		ret = ipu_bridge_connect_sensor(cfg, bridge);
 		if (ret)
 			goto err_unregister_sensors;
+
+		done_hid = cfg->hid;
 	}
 
 	return 0;
@@ -1000,6 +1034,7 @@ int ipu_bridge_init(struct device *dev,
 		sizeof(bridge->ipu_node_name));
 	bridge->ipu_hid_node.name = bridge->ipu_node_name;
 	bridge->dev = dev;
+	bridge->pci_id = dev_is_pci(dev) ? to_pci_dev(dev)->device : 0;
 	bridge->parse_sensor_fwnode = parse_sensor_fwnode;
 
 	ret = software_node_register(&bridge->ipu_hid_node);
diff --git a/include/media/ipu-bridge.h b/include/media/ipu-bridge.h
index e8aeb23dc5a2..c562db794ca8 100644
--- a/include/media/ipu-bridge.h
+++ b/include/media/ipu-bridge.h
@@ -17,13 +17,24 @@
 #define IPU_SENSOR_ROTATION_NORMAL		0
 #define IPU_SENSOR_ROTATION_INVERTED		1
 
-#define IPU_SENSOR_CONFIG(_HID, _NR, ...)	\
-	(const struct ipu_sensor_config) {	\
-		.hid = _HID,			\
-		.nr_link_freqs = _NR,		\
-		.link_freqs = { __VA_ARGS__ }	\
+/*
+ * Sensor config specific to one or more IPUs, identified by their PCI product
+ * IDs, with flags describing what the sensor needs there. Entries for one HID
+ * must be adjacent in ipu_supported_sensors[], with the IPU-specific ones
+ * before the generic one.
+ */
+#define IPU_SENSOR_CONFIG_MATCH_FL(_HID, _IDS, _FLAGS, _NR, ...)	\
+	(const struct ipu_sensor_config) {				\
+		.hid = _HID,						\
+		.pci_ids = _IDS,					\
+		.flags = _FLAGS,					\
+		.nr_link_freqs = _NR,					\
+		.link_freqs = { __VA_ARGS__ }				\
 	}
 
+#define IPU_SENSOR_CONFIG(_HID, _NR, ...)				\
+	IPU_SENSOR_CONFIG_MATCH_FL(_HID, NULL, 0, _NR, __VA_ARGS__)
+
 #define NODE_SENSOR(_HID, _PROPS)		\
 	(const struct software_node) {		\
 		.name = _HID,			\
@@ -132,6 +143,9 @@ struct ipu_node_names {
 
 struct ipu_sensor_config {
 	const char *hid;
+	/* Zero-terminated list of IPU PCI product IDs, NULL for any IPU */
+	const u16 *pci_ids;
+	const u32 flags;
 	const u8 nr_link_freqs;
 	const u64 link_freqs[MAX_NUM_LINK_FREQS];
 };
@@ -177,6 +191,8 @@ typedef int (*ipu_parse_sensor_fwnode_t)(struct acpi_device *adev,
 
 struct ipu_bridge {
 	struct device *dev;
+	/* PCI product ID of the IPU, 0 if it is not a PCI device */
+	u16 pci_id;
 	ipu_parse_sensor_fwnode_t parse_sensor_fwnode;
 	char ipu_node_name[ACPI_ID_LEN];
 	struct software_node ipu_hid_node;