diff --git a/kernel/auditsc.c b/kernel/auditsc.c
index 2b9ce0b52511..ee7e53d2cd52 100644
--- a/kernel/auditsc.c
+++ b/kernel/auditsc.c
@@ -2601,6 +2601,8 @@ void __audit_bprm(struct linux_binprm *bprm)
 {
 	struct audit_context *context = audit_context();
 
+	/* clear proctitle in audit context to allow replacement */
+	audit_proctitle_free(context);
 	context->type = AUDIT_EXECVE;
 	context->execve.argc = bprm->argc;
 }