diff --git a/drivers/net/ethernet/mellanox/mlx5/core/en_main.c b/drivers/net/ethernet/mellanox/mlx5/core/en_main.c
index b6c12460b54a..0b8b44bbcb9e 100644
--- a/drivers/net/ethernet/mellanox/mlx5/core/en_main.c
+++ b/drivers/net/ethernet/mellanox/mlx5/core/en_main.c
@@ -6756,6 +6756,14 @@ static int _mlx5e_probe(struct auxiliary_device *adev)
 		goto err_resume;
 	}
 
+	/* mlx5e_fix_features() returns early when the device is not present
+	 * to avoid dereferencing cleared priv during profile changes.
+	 * This also causes it to be a no-op during register_netdev(), where
+	 * the device is not yet present.
+	 * Trigger an additional features update that will actually work.
+	 */
+	mlx5e_update_features(netdev);
+
 	mlx5e_dcbnl_init_app(priv);
 	mlx5_core_uplink_netdev_set(mdev, netdev);
 	mlx5e_params_print_info(mdev, &priv->channels.params);