diff --git a/drivers/hwtracing/intel_th/msu.c b/drivers/hwtracing/intel_th/msu.c
index 6bfce03c6489..cfd48c81b9d9 100644
--- a/drivers/hwtracing/intel_th/msu.c
+++ b/drivers/hwtracing/intel_th/msu.c
@@ -667,7 +667,7 @@ static int msc_buffer_contig_alloc(struct msc *msc, unsigned long size)
 		goto err_out;
 
 	ret = -ENOMEM;
-	page = alloc_pages(GFP_KERNEL | __GFP_ZERO, order);
+	page = alloc_pages(GFP_KERNEL | __GFP_ZERO | GFP_DMA32, order);
 	if (!page)
 		goto err_free_sgt;