diff --git a/include/net/netmem.h b/include/net/netmem.h
index 507b74c9f52d..78fe51e5756b 100644
--- a/include/net/netmem.h
+++ b/include/net/netmem.h
@@ -127,6 +127,21 @@ static inline unsigned int net_iov_idx(const struct net_iov *niov)
 	return niov - net_iov_owner(niov)->niovs;
 }
 
+/* Initialize a niov: stamp the owning area, the memory provider type,
+ * and the page_type "no type" sentinel expected by the page-type API
+ * (see PAGE_TYPE_OPS in <linux/page-flags.h>) so that
+ * page_pool_set_pp_info() can later call __SetPageNetpp() on a niov
+ * cast to struct page.
+ */
+static inline void net_iov_init(struct net_iov *niov,
+				struct net_iov_area *owner,
+				enum net_iov_type type)
+{
+	niov->owner = owner;
+	niov->type = type;
+	niov->page_type = UINT_MAX;
+}
+
 /* netmem */
 
 /**
diff --git a/io_uring/zcrx.c b/io_uring/zcrx.c
index 7b93c87b8371..19837e0b5e91 100644
--- a/io_uring/zcrx.c
+++ b/io_uring/zcrx.c
@@ -495,10 +495,9 @@ static int io_zcrx_create_area(struct io_zcrx_ifq *ifq,
 	for (i = 0; i < nr_iovs; i++) {
 		struct net_iov *niov = &area->nia.niovs[i];
 
-		niov->owner = &area->nia;
+		net_iov_init(niov, &area->nia, NET_IOV_IOURING);
 		area->freelist[i] = i;
 		atomic_set(&area->user_refs[i], 0);
-		niov->type = NET_IOV_IOURING;
 	}
 
 	if (ifq->dev) {
diff --git a/net/core/devmem.c b/net/core/devmem.c
index cde4c89bc146..468344739db2 100644
--- a/net/core/devmem.c
+++ b/net/core/devmem.c
@@ -297,8 +297,7 @@ net_devmem_bind_dmabuf(struct net_device *dev,
 
 		for (i = 0; i < owner->area.num_niovs; i++) {
 			niov = &owner->area.niovs[i];
-			niov->type = NET_IOV_DMABUF;
-			niov->owner = &owner->area;
+			net_iov_init(niov, &owner->area, NET_IOV_DMABUF);
 			page_pool_set_dma_addr_netmem(net_iov_to_netmem(niov),
 						      net_devmem_get_dma_addr(niov));
 			if (direction == DMA_TO_DEVICE)