diff --git a/drivers/gpu/drm/bridge/panel.c b/drivers/gpu/drm/bridge/panel.c
index 79b009ab9396..6cbbfb1381a4 100644
--- a/drivers/gpu/drm/bridge/panel.c
+++ b/drivers/gpu/drm/bridge/panel.c
@@ -287,15 +287,14 @@ struct drm_bridge *drm_panel_bridge_add_typed(struct drm_panel *panel,
 	if (!panel)
 		return ERR_PTR(-EINVAL);
 
-	panel_bridge = devm_kzalloc(panel->dev, sizeof(*panel_bridge),
-				    GFP_KERNEL);
-	if (!panel_bridge)
-		return ERR_PTR(-ENOMEM);
+	panel_bridge = devm_drm_bridge_alloc(panel->dev, struct panel_bridge, bridge,
+					     &panel_bridge_bridge_funcs);
+	if (IS_ERR(panel_bridge))
+		return (void *)panel_bridge;
 
 	panel_bridge->connector_type = connector_type;
 	panel_bridge->panel = panel;
 
-	panel_bridge->bridge.funcs = &panel_bridge_bridge_funcs;
 	panel_bridge->bridge.of_node = panel->dev->of_node;
 	panel_bridge->bridge.ops = DRM_BRIDGE_OP_MODES;
 	panel_bridge->bridge.type = connector_type;
@@ -327,7 +326,8 @@ void drm_panel_bridge_remove(struct drm_bridge *bridge)
 	panel_bridge = drm_bridge_to_panel_bridge(bridge);
 
 	drm_bridge_remove(bridge);
-	devm_kfree(panel_bridge->panel->dev, bridge);
+	/* TODO remove this after reworking panel_bridge lifetime */
+	devm_drm_put_bridge(panel_bridge->panel->dev, bridge);
 }
 EXPORT_SYMBOL(drm_panel_bridge_remove);