diff --git a/drivers/bluetooth/btmtk.c b/drivers/bluetooth/btmtk.c
index 5c62b802a199..e4cee251852e 100644
--- a/drivers/bluetooth/btmtk.c
+++ b/drivers/bluetooth/btmtk.c
@@ -1344,6 +1344,9 @@ int btmtk_usb_setup(struct hci_dev *hdev)
 		err = btmtk_setup_firmware_79xx(hdev, fw_bin_name,
 						btmtk_usb_hci_wmt_sync);
 		if (err < 0) {
+			/* retry once if setup firmware error */
+			if (!test_and_set_bit(BTMTK_FIRMWARE_DL_RETRY, &btmtk_data->flags))
+				btmtk_reset_sync(hdev);
 			bt_dev_err(hdev, "Failed to set up firmware (%d)", err);
 			return err;
 		}
@@ -1371,6 +1374,9 @@ int btmtk_usb_setup(struct hci_dev *hdev)
 		hci_set_msft_opcode(hdev, 0xFD30);
 		hci_set_aosp_capable(hdev);
 
+		/* Clear BTMTK_FIRMWARE_DL_RETRY if setup successfully */
+		test_and_clear_bit(BTMTK_FIRMWARE_DL_RETRY, &btmtk_data->flags);
+
 		/* Set up ISO interface after protocol enabled */
 		if (test_bit(BTMTK_ISOPKT_OVER_INTR, &btmtk_data->flags)) {
 			if (!btmtk_usb_isointf_init(hdev))
diff --git a/drivers/bluetooth/btmtk.h b/drivers/bluetooth/btmtk.h
index 5df7c3296624..b9df2b8f0627 100644
--- a/drivers/bluetooth/btmtk.h
+++ b/drivers/bluetooth/btmtk.h
@@ -147,6 +147,7 @@ enum {
 	BTMTK_HW_RESET_ACTIVE,
 	BTMTK_ISOPKT_OVER_INTR,
 	BTMTK_ISOPKT_RUNNING,
+	BTMTK_FIRMWARE_DL_RETRY,
 };
 
 typedef int (*btmtk_reset_sync_func_t)(struct hci_dev *, void *);