diff --git a/drivers/power/sequencing/core.c b/drivers/power/sequencing/core.c
index 7751ce8cd8f5..392d72537485 100644
--- a/drivers/power/sequencing/core.c
+++ b/drivers/power/sequencing/core.c
@@ -505,10 +505,6 @@ pwrseq_device_register(const struct pwrseq_config *config)
 	 */
 	device_initialize(&pwrseq->dev);
 
-	ret = dev_set_name(&pwrseq->dev, "pwrseq.%d", pwrseq->id);
-	if (ret)
-		goto err_put_pwrseq;
-
 	pwrseq->owner = config->owner ?: THIS_MODULE;
 	pwrseq->match = config->match;
 
@@ -517,6 +513,10 @@ pwrseq_device_register(const struct pwrseq_config *config)
 	INIT_LIST_HEAD(&pwrseq->targets);
 	INIT_LIST_HEAD(&pwrseq->units);
 
+	ret = dev_set_name(&pwrseq->dev, "pwrseq.%d", pwrseq->id);
+	if (ret)
+		goto err_put_pwrseq;
+
 	ret = pwrseq_setup_targets(config->targets, pwrseq);
 	if (ret)
 		goto err_put_pwrseq;