diff --git a/net/vmw_vsock/virtio_transport_common.c b/net/vmw_vsock/virtio_transport_common.c
index b143290a311d..b10666937c49 100644
--- a/net/vmw_vsock/virtio_transport_common.c
+++ b/net/vmw_vsock/virtio_transport_common.c
@@ -205,6 +205,7 @@ static u16 virtio_transport_get_type(struct sock *sk)
 static struct sk_buff *virtio_transport_alloc_skb(struct virtio_vsock_pkt_info *info,
 						  size_t payload_len,
 						  bool zcopy,
+						  struct ubuf_info *uarg,
 						  u32 src_cid,
 						  u32 src_port,
 						  u32 dst_cid,
@@ -245,6 +246,12 @@ static struct sk_buff *virtio_transport_alloc_skb(struct virtio_vsock_pkt_info *
 	if (info->msg && payload_len > 0) {
 		int err;
 
+		/* Bind the zerocopy lifetime before filling frags so error
+		 * rollback frees managed fixed-buffer pages through
+		 * the uarg-aware path.
+		 */
+		skb_zcopy_set(skb, uarg, NULL);
+
 		err = virtio_transport_fill_skb(skb, info, payload_len, zcopy);
 		if (err)
 			goto out;
@@ -364,6 +371,7 @@ static int virtio_transport_send_pkt_info(struct vsock_sock *vsk,
 		skb_len = min(max_skb_len, rest_len);
 
 		skb = virtio_transport_alloc_skb(info, skb_len, can_zcopy,
+						 uarg,
 						 src_cid, src_port,
 						 dst_cid, dst_port);
 		if (!skb) {
@@ -371,8 +379,6 @@ static int virtio_transport_send_pkt_info(struct vsock_sock *vsk,
 			break;
 		}
 
-		skb_zcopy_set(skb, uarg, NULL);
-
 		virtio_transport_inc_tx_pkt(vvs, skb);
 
 		ret = t_ops->send_pkt(skb, info->net);
@@ -1183,7 +1189,7 @@ static int virtio_transport_reset_no_sock(const struct virtio_transport *t,
 	if (!t)
 		return -ENOTCONN;
 
-	reply = virtio_transport_alloc_skb(&info, 0, false,
+	reply = virtio_transport_alloc_skb(&info, 0, false, NULL,
 					   le64_to_cpu(hdr->dst_cid),
 					   le32_to_cpu(hdr->dst_port),
 					   le64_to_cpu(hdr->src_cid),