diff --git a/sound/soc/intel/boards/sof_sdw.c b/sound/soc/intel/boards/sof_sdw.c
index 70955ca60a31..a7f39b83bef7 100644
--- a/sound/soc/intel/boards/sof_sdw.c
+++ b/sound/soc/intel/boards/sof_sdw.c
@@ -230,6 +230,20 @@ static const struct dmi_system_id sof_sdw_quirk_table[] = {
 					SOC_SDW_PCH_DMIC |
 					RT711_JD1),
 	},
+	{
+		/*
+		 * Avell B.ON (OEM rebrand of NUC15 'Bishop County' LAPBC510 and
+		 * LAPBC710)
+		 */
+		.callback = sof_sdw_quirk_cb,
+		.matches = {
+			DMI_MATCH(DMI_SYS_VENDOR, "Avell High Performance"),
+			DMI_MATCH(DMI_PRODUCT_NAME, "B.ON"),
+		},
+		.driver_data = (void *)(SOF_SDW_TGL_HDMI |
+					SOC_SDW_PCH_DMIC |
+					RT711_JD1),
+	},
 	{
 		/* NUC15 'Rooks County' LAPRC510 and LAPRC710 skews */
 		.callback = sof_sdw_quirk_cb,